Social Walls in tourism: there’s no better marketing than happy guests

With a Social Wall, you make your guests’ experiences visible — whether you run a hotel, restaurant, or tourism destination. Bring the most beautiful photos and videos from Instagram, TikTok, and other platforms directly to your website, feature inspiring travel influencer content, or display your own posts as live updates on digital screens throughout your hotel or restaurant.
Social Walls in tourism: there’s no better marketing than happy guests
Leading destinations, hotels, and restaurants trust contentfry

Social Wall Solutions for Destination Marketing

User Generated Content

Website Integration

A Social Wall on your destination, hotel, or restaurant website inspires potential guests with authentic experiences shared by other travelers. Combine real user-generated content, high-quality influencer or ambassador posts, and content from your own social media channels. The result is a trustworthy, emotional first impression that positively influences booking decisions.
User Generated Content

Digital Signage

Integrate social media content into displays in your lobby, restaurant, reception area, or visitor center to inspire guests on site. Show real guest moments, regional highlights, and upcoming events in real time. Dynamic content captures attention, communicates quality, and brings the on-site experience to life — without additional maintenance effort.
User Generated Content

Interactive Maps

Display traveler photos and videos directly on an interactive map and turn them into a digital discovery platform or heat map. With contentfry, every social media post can be tagged with a location — whether it’s user-generated content, influencer posts, or your own updates. This allows guests to discover attractions, restaurants, and experiences exactly where they happen.

Customer Stories from the Field

How hotels, restaurants, and event venues use contentfry’s Social Walls
Thematic Social Walls for the experience farms of Jucker Farm
Thematic Social Walls for the experience farms of Jucker Farm

Thematic Social Walls for the experience farms of Jucker Farm

Jucker Farm’s experience farms are popular destinations for day trips, combining agriculture, gastronomy, and event venues into memorable visitor experiences. Visual and emotional storytelling is essential—particularly on the website, where inspiration meets information. Using contentfry, Jucker Farm integrates both its own social media content and curated user-generated content directly into its website. With features such as Themes and Storyboxes, content is filtered by topic and displayed precisely on the relevant subpages—for individual farms, events, or gastronomic offerings. This creates authentic, engaging content experiences that reflect real visitor impressions and showcase the diversity of Jucker Farm in a digital environment.

Nadine Gloor

Head of Marketing & Communication, Jucker Farm

We're very fortunate to receive a rich variety of User Generated Content about our farms, and thanks to contentfry, we can now showcase it on our website.
UGC and dynamic news streams for the hospitality industry
UGC and dynamic news streams for the hospitality industry

UGC and dynamic news streams for the hospitality industry

Stammgast supports hotel businesses in their digital transformation as well as in the development and implementation of innovative offerings. For many hotels, a visually appealing and up-to-date website is essential—yet in day-to-day operations, there is often little time for continuous content maintenance. Stammgast uses contentfry for its clients to integrate authentic user-generated content from hotel guests alongside their own content as dynamic news streams directly into hotel websites. This creates credible insights into real guest experiences while automatically keeping websites fresh and relevant—without additional editorial effort for hotel teams. Contentfry also delivers clear benefits for the agency itself: multiple client projects can be managed centrally through a single login. This provides a clear overview, simplifies daily workflows, and enables Stammgast to deploy Social Walls efficiently and at scale across numerous hotels.

Fabian Weidmann

Founder of Stammgast GmbH

Our hotel industry clients value contentfry as a straightforward solution for effortlessly keeping their website up-to-date and showcasing their guests' most beautiful photos. As an agency, we value the easy overview of all our client projects with just one login.

Embed social media feeds from multiple sources

Travelers and travel influencers share their experiences on Instagram, TikTok, Facebook, blogs, and many other platforms. contentfry enables you to aggregate this content and publish it directly on your destination, hotel, or venue website as well as on on-site digital displays. Curate posts from multiple sources or allow guests to contribute directly to your Social Wall — ensuring full control and maximum impact across all touchpoints.

Instagram

Hashtag, Profile Tag, Stories, Owned Profile, Public Profile, Creator Connection

TikTok

Owned Profile, Creator Connection

Facebook

Owned Page, Public Page, Page Tag

LinkedIn

Page, Subpage, Collaborator Connection

X

Profile, Hashtag (Token required)

Mastodon

Hashtags, Profile, Server

YouTube

Cannel, Playlist

Pinterest

User, Boards

Tumblr

Keywords, User

RSS

RSS Feeds

Flickr

Tag, User

Native Posts

Direct upload for text, image, video, and social embeds

QR Code Direct Uploader

Upload to the Social Wall via QR code for text, image, and video

The benefits of Social Walls

for tourism and hospitality

Increase bookings through social proof

A Social Wall showcases real experiences from real guests. Photos, videos, and reviews are more persuasive than traditional advertising, build trust, and make booking decisions easier — right where travelers plan their trips.

Greater reach and stronger guest loyalty

Being featured on a Social Wall motivates guests to share their own content. Your destination, hotel, or venue gains measurable social media reach, while guests feel appreciated when their posts appear on your website or on-site screens. This creates a positive cycle of interaction, recommendations, and long-term relationships.

Use guest-generated content for your marketing

User-generated content provides a continuous stream of fresh material without requiring constant content production from your marketing team. Repurpose guest posts for your social media marketing and turn visitors into authentic ambassadors for your destination, hotel, or restaurant.

Targeted integration of partners and offers

Integrate excursion providers, attractions, restaurants, ambassadors, or travel content creators directly into your Social Wall. This allows you to showcase relevant offers in context, strengthen partnerships, and create additional value for guests and collaborators.

Valuable insights for marketing and offer optimization

User-generated content delivers valuable insights into guest interests, moods, and trending topics. These insights reveal what resonates and what performs well — helping you refine offers, campaigns, and services with confidence.

Personal, always up to date — without extra effort

By automatically integrating social media content from guests and partners into your website, your presence stays fresh and authentic. Content updates itself — creating an inspiring, personal, and always-current digital experience without additional workload.

The 10 best contentfry features for tourism and hospitality

Automated Content Aggregation

Direct Posts with QR Code

Moderation

Text and Map Search

Call to Action

Reactions

Web, Screen and Email Integration

Request UGC Rights

GEO Location Management

Insights

Video poster
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2 Connections, all features included, full customer support, 14 days for free. No credit card required.
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