Be it customers, employees, fans or paid influencers—by involving the right ambassadors, the brand can reach an audience on social media which is already interested and therefore relevant.
Paid Content from mega-influencers
Once a brand has decided to collaborate with professional influencers, it should reap the benefits of this partnership by integrating the influencer’s photos or videos into their website or online shop.
User-Generated-Content from fans
It isn’t always necessary to have a social media star. Companies can strengthen their relationships with the most important brand ambassadors by integrating photos, videos and comments from fans, thereby continuously building their community.
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