Hashtag campaigns and contests
In this day and age, hashtags are indispensable when incorporating user-generated content into a campaign. With the help of hashtag campaigns, brands reach their target audience on different platforms making it easy for customers to participate. Furthermore, hashtags increase the organic reach of the campaign enormously: when users post content with a hashtag, their friends see that post—and possibly create one of their own. A hashtag campaign or hashtag contest is brought to completion with a social hub. It collects the user’s content from different platforms and displays it on a campaign microsite or on the company website.
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Incorporate hashtags into storytelling
The hashtag is a critical instrument in digital communication. It allows brands to easily engage users, to foster commitment and to make use of the community’s reach. The base of every storytelling strategy is the deliberate and long-term use of hashtags. This enables brands to build identification with a topic, establish dialogues and connect users with the brand as well as amongst each other.