The SWISS pilots and cabin crew say #followmyday

The SWISS pilots and cabin crew are experts when it comes to making the most of 24 hours! After all, on stopovers they only get one day to explore a city or country. For the social media campaign #followmyday they create stories on Instagram and take users along on their journey.

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Be it the most romantic beaches, the most popular restaurants, the most interesting cultural scenes or the coolest stores––the SWISS employees say #followmyday and show their perfect day at a premier destinations. Once they return from their journey, photos and tips are published on

The special feature: while scrolling on the map, the user can see the exact location of all the attractions, restaurants or bars that he or she is reading about.

Jahr: 2017
Kunde: SWISS International Airlines
Idee & Konzept: SMLY
Solution: API Special Solution (auf Anfrage)