The SWISS pilots and cabin crew are experts when it comes to making the most of 24 hours! After all, on stopovers they only get one day to explore a city or country. For the social media campaign #followmyday they create stories on Instagram and take users along on their journey.

Be it the most romantic beaches, the most popular restaurants, the most interesting cultural scenes or the coolest stores––the SWISS employees say #followmyday and show their perfect day at a premier destinations. Once they return from their journey, photos and tips are published on followmyday.ch

The special feature: while scrolling on the map, the user can see the exact location of all the attractions, restaurants or bars that he or she is reading about.

The website followmyday.ch uses a CMS which was specifically designed by contentfry. It allows you to integrate content from social media directly into an article by simply using drag and drop.

Platform: followmyday.ch

Client: SWISS International Airlines

Concept: SMLY

Solution: API Special Solution (on request).